A Fractional Sales Director gives your winery executive-level sales leadership on a part-time basis.

Instead of hiring a full-time manager with salary, benefits, and overhead, wineries can access experienced market leadership tailored to their specific growth goals!

We work directly with winery ownership, leadership teams and distributor partners.

Three levels of market representation — from trade tastings to full territory management.

ENTRY LEVEL TIER 1

Trade Tastings & Education (hourly)

On-premise and off-premise trade tastings and staff wine education sessions.

• Curated trade tastings at on- and off-premise accounts

• Staff wine education and product-knowledge sessions

FIELD LEVEL TIER 2

‍ ‍

Field Sales & Distributor Support

Active field selling alongside your distributor team — you set up market work; I execute in the field.

• Market Development

• Co-selling with distributor reps in the field

• Portfolio presentation

• New account acquisition and case sales growth

• Portfolio presentations to distributor teams

• Account recap & end-of-day market report

MOST COMPREHENSIVE TIER 3

Ful Trade Execution- represent your winery in the market(s)

Custom monthly retainer

• Distributor pricing strategy & programming

• Inventory planning & depletion tracking

• Monthly market performance reporting

• Ongoing distributor accountability

• Sales Leadership

Rates negotiable based on portfolio size and scope.

Clients Include: